EXPLAINERS
„COMPLEXITY — SIMPLIFIED AND SPEEDY“
BUDGET
from 2.500 Euros
ABOUT PROJECT
You need to simply explain complex products, services, or tools.
You want to unify internal communication or present new processes.
You introduce new products or features directly to customers.
You’re looking for a way to educate and engage at the same time.
You want to save time with video tutorials instead of repeated explanations.
PRODUCTION
We create cinematic experiences or animations with character.
Even the most complex information is delivered in a catchy, visual way — no unnecessary clutter.
We engage even the most bored viewer in the story.
OUTPUTS
Minimum 30 days turnaround
Ideal platforms: LinkedIn, Facebook, YouTube, conferences
HBSN-GRUPPE
Project Brief:
Create an informational video clearly explaining the design of a new digitalization system for the German healthcare sector, presented at a major conference of expert professionals. The goal was to introduce complex changes to doctors and stakeholders in a way that highlights the benefits, logic of the design, and reasons behind the reform.
Creative Approach:
We chose an explanatory animation combined with cinematic elements and infographics, showing step-by-step how the system works. The design and communication style were crafted to feel professional, trustworthy, and visually accessible even for non-experts.
Results:
The video helped kickstart positive acceptance of the proposal and was showcased at a key healthcare reform conference.
CANON
Project Brief:
Create a product video for a Canon store showcasing the key features of the EOS R5 C 8K camera to engage customers on-site. The goal was to explain the benefits of 8K resolution and motivate viewers to try or purchase the camera.
Creative Approach:
We took a cinematic approach with epic shots highlighting the camera’s key details and capabilities. The video combines film-style scenes, visually striking feature presentations, and strong storytelling. The main motif featured detailed 8K shots of the Moon, allowing viewers to truly feel the camera’s power.
Results:
The video captured the attention of every customer and sparked significant interest in testing the camera directly at the store.
